Enroll new clients with a confident, natural conversation you'll learn in this system
30,000+ Salespeople Trained
0x
Close Rate
Sales Confidence
92%
You're good at what you do. You know you can help people. But when it's time to ask for the sale, everything locks up. You hesitate. You stumble. You discount. You follow up…time after time… and still hear nothing.
Before The Sales Confidence Lab I felt very uncomfortable with selling. Since taking the Lab I feel more certain and solid when selling! In fact, for the first time in 7 years of coaching, I booked my first 6-month client!!
Nikki Ganjemi
After 39 years in biz I thought I knew how to sell. I took the Lab and the world opened up to me! I'm closing more sales and my sales cycle is much shorter. Highly recommend The Sales Confidence Lab
Hy Goldstoff
Before the Lab I struggled with asking questions and overcoming objections. Now I'm more confident and am able to "go deep" in my questioning. I'm feeling empowered, and working with Jeff I learned from the best!
Tina Kadish
With a background in finance, sales was not my "thing." Jeff put me at ease, and the results have been astounding! I now know how to easily and genuinely engage my prospects. I go in confident, with a plan. A positive impact on my sales and company.
Your delivery and approach to sales training was some of the best I have had in my 23 years. I feel I'm good at selling, but absolutely...some of these things can make me better for sure!
Eddie Acevedo
Having known Jeff's work for nearly 20 years, I believe this may be his best yet... a thought-provoking, brilliantly structured 12-week journey that makes the entire sales process easy to understand and, more importantly, easy to put into practice.
Ellen Volpe
Thank you for today’s session. I found it extremely valuable, especially the distinction between features and benefits, the importance of verbal reference stories, and that closing is the natural result of a well-structured sales conversation
Patrick Taranto
I applied (and trained my coworkers) the narrative I learned during our classes. Setting up meetings, at a trade show yesterday, after 2-3 minutes of conversation was easy! It is not hard to apply and sounds very natural and conversational.
Victoria Kaverina
Jeff...I just sent some gentle promptings as you suggested and already received back 3 confirmations that they will be moving forward with me asap. Thanks again!
Brendon McDonnell
You are the best! Thank you! That was fun!
Alex Erdman Ely
This is what I have been looking for. The Lab gave me a process for successful enrollment.
Mary P
After 30 yrs in sales I took this course as a refresher. It was awesome and I learned so much! Jeff drops pearls of wisdom and helps you learn in a way that's fun. Having an Accountability Partner was invaluable. Loved the role-playing!
Karyl Krugley
You provide maximum Value per Minute (VPM) and Insights per Minute (IPM)!!
Kendra Anderson
A 12-week live cohort program for coaches, consultants, solopreneurs, service providers, and business owners who sell their own services. Led by Jeff Goldberg - 50+ years of sales, sales management, sales training and coaching experience - each session delivers practical, repeatable skills you can use the same week. No scripts. No pressure tactics. Just a system that works.
12 Weeks · Starts Tuesday, 11/10/2026 2:00 pm - 4:00 pm ET
Coaches, Consultants, Solopreneurs, Service Providers, Business Owners
Weekly Live Sessions + Recording
A practical curriculum designed to build sales confidence week by week - live with coaching, practice, and immediately usable.
Getting Past the Fear of Selling
Re-frame Selling as Serving
Establish an Unshakeable Belief in your Offer
The Mindset of Selling
Your Accountability Partner.
Building real rapport
The true definitions of Features & Benefits
Developing Your Brief Commercial (for use when networking and selling)
How to Stop Selling on Price (vs. Value)
Asking the Right Questions
Stream of Consciousness Brainstorming
Active Listening (Listening to Learn)
The Confirmation Step
Presenting Your Offer
Get Comfortable Asking for Money $$
Closing the Deal
Artificial Intelligence in Sales
Customer Relationship Management Software - Best Uses
The Steps of the Sale
Putting it ALL Together
Pre-Meeting Planning
Post Meeting Follow-Up
Visualizing the Sale
Avoiding Getting Ghosted (and what to do if it happens)
Negotiating
Pipeline Management
1-on-1 Private Coaching with Jeff
No cohort meeting this week…
Everyone gets a 1:1 coaching session with Jeff
The Importance of Prospecting Consistently
Develop your personal, written prospecting plan
The Blended Approach
Thinking Outside the Prospecting Box
Email/Direct Mail
Handling Objections
Referrals
Networking
Speeches
LinkedIn
Cold Calling
An easy-to-use roadmap to guide you and your prospect toward YES
Begin to develop a relationship of like and trust
Earn the right to ask questions
Diagnose your prospect to discover what they need and how you may be able to help
Confirm that you and your prospect are on the same page
Share how you can help
If needed
Ask for the business in an easy, natural way
Begin to develop a relationship of like and trust
Earn the right to ask questions
Diagnose your prospect to discover what they need and how you may be able to help
Confirm that you and your prospect are on the same page
Share how you can help
If needed
Ask for the business in an easy, natural way
I've spent more than 50 years in B2B sales - selling, training, managing, and coaching sales professionals at companies including Cisco Systems, Siemens, Aramark, State Farm, Citibank, and hundreds of others all over the world. I founded the Sales Confidence Lab to help accidental sellers and also host The Sales Pro Network podcast.
The Sales Confidence Lab is the distillation of everything I've learned over the last 50 years that actually works!
0+
Years in Sales
30,000+
Trained Professionals
$1.5B
Credited with Billions in Sales
Seats are available for the November 10th cohort
If at any time during the first 30-days you don't believe the Sales Confidence Lab will change how you sell, we'll cheerfully and fully refund your investment - no questions asked.
Join the next cohort and walk away with a repeatable system that turns conversations into clients.
YES! The Sales Confidence Lab is specifically designed for non-salespeople. You learn an easy-to-use, easy-to-implement enrollment process that will be comfortable for both you and your prospect without turning you into someone you're not.
The Sales Confidence Lab was built to do exactly that - give you the confidence you need to successfully find and enroll new clients. We'll learn and practice what we learn, and that practice is what brings your confidence level up!
The Lab is designed to work beautifully for all types of sales - business-to-business and business-to-consumer. The only type of sales the Lab is not right for is retail sales (like Macy's, Dillard's, or Bloomingdale's).
No! The Lab is live with the instructor each week. You'll interact with Jeff and others in the Lab and have access to Jeff for questions and help between sessions too.
Most attendees report that they start noticing a difference by week 3 or 4!
No problem. All sessions are recorded, and you have unlimited access to the recordings. So, if you miss a session, you can quickly get caught up.
That hasn't happened yet, but if it does, you have a money-back guarantee during the first 30 days. You'll know by then whether the Lab is right for you.
